Privacy Policy

Effective date: September 15, 2026

West Knox Lawn and Landscape (“West Knox Lawn and Landscape,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit westknoxlawnandlandscape.com (the “Site”), request an estimate, contact us by phone, text, or email, respond to our online ads (including Google, Facebook, and Instagram ads and lead forms), or otherwise use our services.

By using the Site or submitting your information to us, you agree to the practices described in this policy.

1. Information We Collect

Information you give us

When you request a free estimate, fill out a form, call, text, email, or book service with us, we may collect:

• Your name
• Phone number
• Email address
• Service address and property details
• Details about the services you’re interested in (for example, lawn care, landscaping, irrigation, sod, or hardscaping)
• Photos or other information you choose to send us
• Billing and payment information, if you pay for services
• Any other information you choose to provide in messages or forms

Information from advertising platforms

If you submit a lead form through an ad on Google, Facebook, or Instagram, that platform shares the information you entered (such as your name, phone number, email address, and ZIP code or address) with us so we can respond to your request.

Information collected automatically

When you visit the Site, we and our service providers may automatically collect certain information, including:

• IP address and general location (such as city or region)
• Browser type, device type, and operating system
• Pages viewed, time spent on pages, links clicked, and the website or ad that referred you
• Ad click identifiers and conversion information (for example, whether you submitted a form or called after clicking an ad)
• Information collected through cookies, pixels, tags, and similar technologies

2. How We Use Your Information

We use the information we collect to:

• Respond to your estimate requests, questions, and messages
• Schedule, provide, and follow up on our services
• Send invoices, process payments, and keep business records
• Send service reminders, appointment confirmations, and updates
• Send marketing messages, if you have agreed to receive them (you can opt out at any time)
• Operate, maintain, and improve the Site and our services
• Measure the performance of our advertising and understand how visitors find and use the Site
• Show relevant ads to people who have visited the Site or interacted with us (remarketing), and reach new customers similar to our existing customers
• Prevent spam, fraud, and misuse of the Site
• Comply with legal obligations and enforce our rights

3. Cookies, Analytics, and Advertising Technologies

We use cookies and similar technologies to understand how the Site is used and to measure and improve our advertising. You can set your browser to refuse or delete cookies, but some features of the Site may not work properly if you do.

Google Analytics and Google services

We use Google Analytics and related Google services (such as Google Site Kit and Google Tag Manager) to understand how visitors use the Site. Google may collect information such as your IP address, device information, and pages visited. To learn how Google uses information from sites that use its services, visit How Google uses information from sites or apps that use its services. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads and remarketing

We may use Google Ads, including remarketing, conversion tracking, and enhanced conversions. This means:

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site and other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the internet.
• We may use Google Analytics data, such as Demographics and Interests reporting, to better understand our audience.

You can opt out of personalized advertising by visiting Google My Ad Center (Ads Settings). You can also opt out of many third-party vendors’ use of cookies for personalized advertising at aboutads.info/choices and networkadvertising.org.

Meta (Facebook and Instagram)

We may use the Meta Pixel, Meta Conversions API, and Meta Lead Ads. These tools allow Meta to collect or receive information from the Site and from us (such as pages visited, actions taken, and form submissions) to measure the effectiveness of our ads, show ads to people who have visited the Site, and find people who may be interested in our services. Meta’s use of this information is governed by the Meta Privacy Policy. You can control the ads you see on Facebook and Instagram in your Meta Ad Preferences.

Customer lists and audience matching

We may share limited contact information (such as email address or phone number) with Google and Meta to measure ad conversions, show you relevant ads, or exclude you from ads. When we do this, the information is securely hashed (converted into a coded format) before it is uploaded, and it is used only for matching and advertising purposes. If you do not want your information used this way, contact us using the details below and we will remove you from these lists.

Embedded content

The Site may include content from third parties, such as Google Reviews or Google Maps. These third parties may collect information about your interaction with that content under their own privacy policies.

Do Not Track and Global Privacy Control

Some browsers send “Do Not Track” or Global Privacy Control signals. Because there is no single industry standard for responding to these signals, the Site may not respond to all of them. You can still use the opt-out options described above.

4. Text Messages (SMS)

If you provide your mobile number and agree to receive text messages from West Knox Lawn and Landscape, we may send texts about estimates, appointments, service updates, invoices, and, where you have agreed, promotions. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or reply HELP for help. Consent to receive text messages is not a condition of purchasing any service.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except service providers that help us deliver messages (such as our messaging platform and mobile carriers).

5. How We Share Your Information

We do not sell your personal information, and we do not share it for money. We may share information only as follows:

• Service providers: Companies that help us run our business, such as website hosting, form and email tools, scheduling, customer management, invoicing, payment processing, call tracking, and text messaging providers. They may use your information only to provide services to us.
• Advertising and analytics partners: Google and Meta, as described in Section 3.
• Legal and safety reasons: When required by law, subpoena, or court order, or when needed to protect the rights, property, or safety of our business, our customers, or others.
• Business transfers: If our business is sold, merged, or reorganized, your information may be transferred as part of that transaction.
• With your permission: In any other case where you ask us to or agree that we may.

6. Your Choices

• Emails: Click “unsubscribe” in any marketing email or contact us.
• Texts: Reply STOP to any text message.
• Cookies and ads: Use your browser settings and the Google, Meta, and industry opt-out links in Section 3.
• Access, correction, and deletion: You may ask us what personal information we have about you, ask us to correct it, or ask us to delete it by contacting us below. We will respond within a reasonable time and may need to verify your identity. We may keep certain information when required for legal, tax, or legitimate business purposes.

7. Data Retention

We keep personal information only as long as needed for the purposes described in this policy, including to provide services, maintain business and tax records, resolve disputes, and meet legal requirements. When information is no longer needed, we delete it or make it anonymous.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

9. Children’s Privacy

The Site and our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.

10. Your State Privacy Rights

Depending on where you live, you may have additional rights under state privacy laws, such as the right to know, access, correct, or delete your personal information and to opt out of targeted advertising. We honor these requests for all customers, regardless of where they live. To make a request, contact us using the information below.

11. Links to Other Websites

The Site may link to other websites, such as social media pages or review sites. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Your continued use of the Site after changes are posted means you accept the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or want to make a privacy request, contact us:

West Knox Lawn and Landscape
1629 Kevin Ln, Suite 400
Lenoir City, TN 37772
Phone: (865) 399-7988
Email: westknoxlawn@gmail.com